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Cendi - Worship Nature
'Hồn nhiên, lãng mạn, bản lĩnh, bao dung và khát khao tự do là vốn trời cho. Nếu ta giá trị được món quá ban tặng đó của Ông Trời như phụng dưỡng mẹ cha ta, ta sẽ có được tự do của chính ta. Doanh nhân Cộng đồng luôn âm thầm thờ phụng món quà tự do của ông Trời ban tặng đó ở các cánh rừng già tưởng là giản đơn mà sâu lắng đến ngỡ ngàng' Trần thị Lành 2015!
Community Entrepreneur
Community Entrepreneur



  • Community Entrepreneur
    Community entrepreneurs are those who professionally nurture and develop the cultivation method that relates to the five fundamental characteristics 1) Diversity; 2) Uniqueness; 3) Interaction; 4) Adaptability; and 5) Sustainability of an ecosystem that have become beliefs in nurturing nature of the community. Accordingly, the community can sustain the five fundamental rights of a human livelihood: 1) the right to ecosystem (basic); 2) the right to nurture ecosystem (unique); 3) the right to practice wisdom and experience on ecosystem (practical); 4) the right to self-reliance and self-determination on ecosystem (holistic); and 5) the right to co-nature ecosystem with neighbours (strategic) that have become the core values and daily behavioural norms in the cultivation method and livelihood identity of the community.   

    More simply, community entrepreneurs can be defined as brave persons, who can create free spaces to help the entire community develop their creativeness in the moral interactive relations with ecosystem and their well-being based on their ten behavioural criteria.
    They are venturesome and ready to sacrifice themselves for the interests of the community. Hence, they are worshiped and respected as spiritual leaders who help the community overcome difficulties, challenges and personal temptations to maintain and develop their distinctive cultural and moral values towards a harmonious, safe and autonomous development. The non-material values created by the community entrepreneurs and their community are towards ecology, society, safety and well-being of all living things.
    The capital created by the community entrepreneurs is basic and fundamental non-material values to decide the meaning and quality of life based on the five fundamental characteristics of an ecosystem and the five fundamental rights of a human livelihood. 
    Community entrepreneurs, according to CENDI’s BHE, are defined as village elders and key farmers of MECO-ECOTRA[1] (1995-2015) and YIELDS- AGREE[2] (2015-2025) who have been continuously pursuing their genuine values in a journey of self-experiencing, self-initiating, self-forming and self-enriching beliefs in nurturing nature of the indigenous minority peoples and communities.  
    Tran thi Lanh 2006

    [1] MECO-ECOTRA = Mekong Community Networking for Ecological Trading
    [2] YIELDS-AGREE = Young Indigenous Ethnic Leadership Development Strategy – Agro-Ecological Enterprising

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